Designing Branded QR Codes

Branded QR codes work when you respect the rules of scanning first, aesthetics second.

Pick a safe palette

Choose colors with strong luminance difference. If your brand color is light, use it as background, not as the QR modules.

Don’t over-style the code

Avoid extreme rounding or artistic patterns that break alignment. Keep finder patterns clean and recognizable.

Prefer SVG for print

For packaging, posters, and business cards, SVG stays sharp at any size and looks professional in design tools.

Test before you ship

Print a sample and scan it in real conditions: indoors, outdoors, and under warm light.